Photon Fusion launches a new era of high-end multiplayer game development – European Gaming Industry News
The global sports betting and gaming market is booming like never before. According to the findings of the Zion Market Research study, the sports betting industry generated revenue of approximately US$131.1 billion in 2020 and is expected to generate revenue of approximately US$179.3 billion in 2028 As many markets around the world are becoming regulated, new opportunities are emerging for suppliers in Latin America, Africa and the United States.
Sports betting and gaming software providers are partnering with local vendors and operators to expand into local markets and implement player protection and anti-money laundering measures.
As the competition intensifies in acquiring new punters, at NSoft we strive to empower our customers and partners with the best practices and tools to help them bring their products to market in a healthy and responsible way.
Our ongoing commitment to implementing the Responsible Gaming Policy is an essential part of our daily business practices. With player safety in mind, there is also an emphasis on using only state-of-the-art technologies to unleash the creativity of our developers and designers; NSoft aims to provide effective customer-centric solutions for audiences around the world.
Innovations within the Seven Sportsbook platform
The foundation of any successful betting and gaming business is a powerful, unified platform that works like clockwork.
NSoft’s iGaming Seven platform builds brand and loyalty by delivering an omnichannel experience across every channel: retail, terminal, responsive online and mobile dedicated app – a native app, both for Android and iOS, and not just a “mobile view” sold as an App, with multiple payment methods. Our sports betting apps offer a user-friendly interface and superior performance for mobile users.
Years of experience are behind us. Seven is omnichannel, feature-rich, scalable, jurisdiction-compliant, and provides a full suite of player monitoring and management tools, including segmentation tools, advanced reporting, payment security, and more. in one place.
The Seven betting platform has recently been improved by enriching it with another module – the integration of the Xtremepush module for the online channel, with an emphasis on mobile applications. Since push notifications are a convenient communication platform, betting operators can benefit from them on many levels, including reaching new customers, integrating and delivering highly engaging content.
Personalize players’ on-site experience to achieve high levels of engagement
NSoft focuses on players and their reactions when they play our virtual games, place bets on attractive matches or spin the reel of our casino games.
Delivering dynamic content and a real-time player experience with all of our products is most important. What drives the bettor to place the deposit and make their first bet?
The synergy between the provider, NSoft, and our partners, is revealed here with the common goal of engaging audiences across all devices and channels.
Who are they? What are bettors looking for? What drives the excitement?
Player segmentation and profiling helps us create personalized, valuable offers and relevant content that resonates with their needs.
Push notifications are useful here. As mentioned above, thanks to the integration of the Xtremepush module, the online channel is now enriched with a highly personalized form of communication: push notifications.
We can now optimize player acquisition and drive engagement by sending relevant messages via push notifications. This precious channel of communication with punters is quite direct and beneficial and brings real use value to the customer.
And let’s not forget how vital time is for push notifications. We gain so much by doing customer segmentation first, then targeting the right customer with carefully planned and personalized messages at the right time. The app’s highest levels of engagement are easy to achieve as push notifications are a remarkable communication tool.
Simple and effective push notifications
Once player segmentation and profiling is complete, we are fully aware of their preferences and desires. So the next step is to take steps to create relevant content that resonates with their needs.
What else can be done with push notifications?
Increasing the frequency of bets is also part of the objectives to be achieved. A personalized app push notification can be delivered at the right time to users based on their previously shown interest and behavior on mobile. Thus, intelligent segmentation pushes players to the odds that interest them.
With the help of Xtremepush, NSoft has valuable insights into player analytics and preferences. Re-engaging inactive actors is one of the challenges. When they’ve been inactive for a period of time, we can engage them by sending them smart notifications with data aligned to their past actions and interests. For example, engage them with odds and offers they might be interested in because they are related to their favorite soccer team.
Providing real-time odds to players at crucial times will help us capitalize on critical live events and matches. In this case, push notifications can nudge players by offering them additional bets (penalty decisions, yellow cards, etc.) on games they have already bet on or expressed interest in.
With highly personalized user journeys backed by data-driven analytics, push notifications are a powerful tool to increase engagement and bring gamers back into apps by delivering relevant and exciting content.