International Game Technology (NYSE: IGT) – IGT to Develop Elvis Presley-Themed Lottery Games

International Game Technology PLC (NYSE: IGT) signed a multi-year licensing agreement with Authentic Brands Group (ABG) for the exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games in the United States and the United States. Canada.

Love me dearly: In addition to using the name and image of the king of rock’n’roll on instant tickets, raffle games, and mobile and interactive games, IGT said it would “also develop second chance promotions. turnkey and exciting comprehensive experiences for lottery clients and their players. “

“Elvis Presley is one of the most influential pop culture icons of the 20th century, and IGT is delighted to bring Elvis games to our customers and their players,” said Jay Gendron, COO of ‘IGT for the lottery. “We are committed to delivering a robust, multi-channel and multi-jurisdictional program to the lottery community by extending this brand to all available platforms and territories. “

I can’t help but fall in love with you: ABG is a brand development, marketing and entertainment company that owns the licensing rights to the Elvis Presley brand.

Although Elvis passed away in 1977, his star has yet to fade. According to Forbes, sales of Elvis-related products generated $ 23 million in 2020, making him the fifth highest-earning deceased celebrity last year; total net worth would have been higher if the COVID-19 pandemic had not forced the closure and subsequent reopening of the limited capacity of Elvis’ Graceland Estate in Memphis, which generates an average of $ 10 million in tourism revenue per year.

Elvis-mania is also alive among music lovers with deep pockets. The cherry red Hagstrom Viking II electric guitar played by Elvis in his classic 1968 TV show will go up for auction on March 27 with a starting bid of $ 250,000. Last year, the 1942 Martin D-18 acoustic guitar he used in his 1950s concerts went up for auction in August for $ 1.32 million and Elvis’ seven-bedroom mansion. in Los Angeles that he owned in the early 1970s sold in September for $ 30 million.

One has to wonder if an Elvis inspired NFT is coming.

(Still the King. Photo courtesy of PBS.)

© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.


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