GAN Announces Multi-Year Agreement With Ainsworth Game Technology For Exclusive Online US Rights To Major Casino Portfolio
IRVINE, Calif .– (COMMERCIAL THREAD) – GAN Limited (the “Company” or “GAN”) (NASDAQ: GAN), a leading provider of software as a full-service Internet gaming service for real money Internet gaming, betting online sports and simulated gaming industries, today announced that it has entered into an agreement with Ainsworth Game Technology Limited (“Ainsworth”) (ASX: AGI) to obtain the exclusive online rights to all current and future online games. ‘Ainsworth, now comprising over seventy unique games, for an undisclosed amount.
We believe that established and recognizable US retail slots converted for online gambling will logically outperform international online games also available in the United States, providing iGaming operators with a competitive advantage in the lifespan. client. values, user acquisition and retention marketing.
For GAN, this agreement implements the long-standing content acquisition strategy aimed at increasing the company’s overall ‘take’ on B2B operators’ gross revenues from iGaming, as well as ensuring a rapidly growing share of existing iGaming revenues from B2C operators who are not already GAN customers. GAN will begin collecting online content licensing fees from Ainsworth for its existing online operations in New Jersey, with immediate expansion planned to Michigan and Pennsylvania in 2021.
For Ainsworth, which has an industry-leading land-based casino games library present at retail casino gambling halls nationwide in the United States, this allows them to work with a single online partner. long term with an existing major distribution network in the United States. United States while concentrating resources to rapidly increase their online portfolio. As part of the deal announced today, Ainsworth will expand its online library with 110 additional games, providing GAN platform and Super RGS customers with an exclusive and substantial portfolio of online casino gaming experiences. today and in the years to come. Ainsworth will now distribute its entire library of online games only through the GAN or Super RGS platform in the United States.
Jeff Berman, Commercial Director of GAN,
“Today’s announcement recognizes the benefit of marrying our distribution with Ainsworth content and is an important step towards disrupting existing distribution channels in the US online gaming space. This agreement ensures that GAN has differentiated and exclusive access to what we believe to be an ever-growing focus on recognized retail gaming content naturally sought after by Americans engaged in online casino gaming. Our goal is to continue to build a premier US casino games portfolio for the benefit of our diverse customers and to establish ourselves as exclusive providers of premier US content. We are delighted to extend our long-standing relationship with Ainsworth as they have built a worldwide reputation for developing award-winning games for both online and land-based channels. ”
Jason Lim, Managing Director – Ainsworth Online, added:
“Our agreement with GAN is a testament to their premier online distribution across the United States of iGaming as well as our collection of industry-leading slots games and underscores the importance of in-game content. exclusive in a competitive industry. Games such as the wheel set brand QuickSpin, Pan Chang, Lucky Break and Kanga Cash provide exciting and unique experiences for our players around the world. We are delighted to partner with GAN to further consolidate each of our leading positions in the industry.
About GAN Limited
GAN is a leading business-to-business provider of Internet gambling software solutions as a service, primarily for the US land-based casino industry. Coolbet, a division of GAN, is a leading operator in the exclusive online sports betting technology market with leading positions in certain European and Latin American markets. GAN has developed a proprietary software system for Internet gambling businesses, GameSTACK ™, which it licenses to land-based casino operators as a turnkey technology solution for regulated online gambling at Internet, encompassing Internet games, Internet sports games and simulated virtual games. Additional information on the GAN is available online at www.GAN.com.
About Ainsworth Gaming Technology
Ainsworth Game Technology Limited (ASX: AGI) (“Ainsworth”) is an Australian publicly traded company headquartered in Sydney, Australia. Ainsworth offices are located around the world, including the United States and Latin America. With a fully integrated operation including design, development, assembly, testing, sales and field service; Ainsworth encompasses the entire product development cycle, from design to installation, service and support.
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to historical facts should be considered as forward-looking statements, including statements regarding business opportunities. future as well as statements which include the words “expect”, “intend”, “plan”, “believe”, “plan”, “foresee”, “estimate”, “can”, “should “,” Anticipate “and similar statements of a future or prospective nature. These forward-looking statements are based on the current expectations of management. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors which may cause actual results, performances or achievements to differ materially from the future results, performances or achievements expressed or implied by forward-looking statements. . Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. The Company assumes no obligation to update or revise forward-looking statements for any reason, except as required by law.