Critical Review: Vivid Seats (NASDAQ: SEAT) vs. International Game Technology (NYSE: IGT)

Live seats (NASDAQ: HEADQUARTERSGet a rating) and International Game Technology (New York Stock Exchange: IGTGet a rating) are both business services companies, but which company is superior? We’ll compare the two companies based on their risk strength, dividends, profitability, earnings, analyst recommendations, valuation, and institutional ownership.

Analyst Notes

This is a breakdown of the current ratings and recommendations for Vivid Seats and International Game Technology, as provided by MarketBeat.

Sales Ratings Hold odds Buy reviews Strong buy odds Rating
lively seats 0 1 6 0 2.86
International gaming technology 0 1 4 0 2.80

Vivid Seats currently has a consensus price target of $15.50, suggesting a potential upside of 58.16%. International Game Technology has a consensus price target of $43.20, suggesting a potential upside of 85.89%. Given International Game Technology’s possible higher upside, analysts clearly believe that International Game Technology is more favorable than Vivid Seats.

Valuation and benefits

This table compares the revenue, earnings per share (EPS), and valuation of Vivid Seats and International Game Technology.

Gross revenue Price/sales ratio Net revenue Earnings per share Price/earnings ratio
lively seats $443.04 million 1.50 -$16.12 million N / A N / A
International gaming technology $4.09 billion 1.16 $482.00 million $2.33 9.97

International Game Technology has higher revenue and profit than Vivid Seats.

Insider and Institutional Ownership

55.2% of Vivid Seats shares are held by institutional investors. By comparison, 44.3% of shares in International Game Technology are held by institutional investors. 1.2% of International Game Technology shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers, and hedge funds believe a company is poised for long-term growth.

Volatility and risk

Vivid Seats has a beta of 0.33, indicating that its stock price is 67% less volatile than the S&P 500. In comparison, International Game Technology has a beta of 1.98, indicating that its stock price is 98% more volatile than the S&P 500.


This table compares the net margins, return on equity and return on assets of Vivid Seats and International Game Technology.

Net margins Return on equity return on assets
lively seats N / A N / A -1.95%
International gaming technology 11.78% 3.59% 0.57%


International Game Technology beats Vivid Seats on 8 of the 12 factors compared between the two stocks.

About Vivid Seating (Get a rating)

Vivid Seats Inc. operates an independent secondary market for the Notes. It sells tickets to live sports, concerts, and theater events. The company was founded in 2001 and is based in Chicago, Illinois.

About International Gaming Technology (Get a rating)

International Game Technology PLC operates and provides game technology products and services in North America, Europe, the Middle East, Africa, Asia-Pacific, Latin America and the Caribbean. It operates in three segments: Global Lottery, Global Gaming and Digital & Betting. The company designs, sells, operates and leases a suite of point-of-sale machines that reconciles lottery funds between the retailer and the lottery authority; provides online lottery transaction processing systems; produces instant ticket games; and offers printing services, such as instant ticket marketing plans and graphic design, programming, packaging, shipping and delivery services. It also designs, develops, assembles and supplies cabinets, games, systems and software for the gaming market, as well as game management systems for casino management, customer relationship management, clients and server games. In addition, the Company provides Video Lottery Terminals (VLT), VLT Central Systems and VLT Games. Moreover, it offers digital games and bets; sports betting; and technology and management services. In addition, the Company provides digital gaming products and services, including blackjack, roulette, slot machine games, poker, bingo and other casino card games; social casino content; and remote game server, as well as iGaming systems and digital platforms that offer player account management, advanced marketing and analytics, and payment system services. It processes business transactions, such as prepaid cell phone recharges, bill payments, electronic vouchers and retail programs, electronic tax payments, prepaid card recharges, stamp duties and money transfer services. The company was previously known as GTECH SpA and changed its name to International Game Technology PLC in April 2015. The company was founded in 2014 and is headquartered in London, UK. International Game Technology PLC is a subsidiary of De Agostini SpA

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