Concept Art House partners with Genopets to reinvent the design of AAA mobile games through personalized and scalable NFTs

SAN FRANCISCO, November 16, 2021 / PRNewswire / – Concept Art house (CAH), a leading developer and publisher of content for some of the world’s best-known NFTs and video games, is honored to partner with Genopets, the first Free-to-Play game, Move-to-Earn NFT, in their quest to bring AAA game quality artwork to the Genopets.

Tackling a game design challenge that has never been executed before, the new interactive, blockchain-based game – built on Solana – reinvents and reinvents the way players act, via unique and distinct NFTs which evolve according to the actions of the players.

Unlike traditional mobile game artists who have the luxury of designing a finished set of characters, Genopets delivered a spirit animal that is each player’s unique reflection by approaching the design via sophisticated 3D models (as opposed to standard JPEGs) that allow the art to become more beautiful as players interact, allowing in fact to Genopet NFTs to accumulate value based on, idiosyncratic personalization.

“Our team has meticulously created an anatomically designed system that allows for a wide range of permutations so that each Genopet can be unique for each player,” said Benjamin Tse, CPO and co-founder of Genopets. “Genopets are designed to be completely modular and are procedurally generated and upgraded to evolve as players interact with the game, essentially allowing users to become full-fledged virtual designers.”

“We are excited to be working alongside the Genopets team and the innovation behind the move-to-earn ecosystem will create increased demand in the NFT space and enthusiasm for digital assets,” said CAH CEO . James zhang. “This game embodies the promise of Web 3.0, and among the thousands of games we have participated in, this concept is particularly exciting and we can only imagine how appealing it will be to users.”

The number of permutations that Genopets builds is in the millions, highlighting the volume of work required to scale, deliver and execute the creation of a unique spirit animal with 12 different body parts for each player, 77 levels and 12 stages of evolution. This system currently consists of a body, head, ears, eyes, horns, manes, tails, wings, antennae, emblems, light lines, and accessories combined to create an almost endless number of unique Genopets. This design enables everything in an aesthetic way, regardless of the combination, and endless customization is only possible with a powerful partner like CAH, who provides high caliber graphics and artwork to the scale of some of the most well-known names in entertainment. and works to bring Genovere to life through a strong vision and versatile experience in the gaming industry.

About Concept Art House
Since 2007, Concept Art House (CAH) has supplied artwork to some of the world’s most popular and successful game companies. CAH has shipped over 1,000 games and collectibles with the most influential brands in gaming, entertainment, and digital assets / NFT, many of which have reached top rankings on iTunes, Google Play, Steam, OpenSea and console markets. CAH is proud of its successes and its team of world-class art directors, dedicated producers and talented artists who bring decades of expertise in digital entertainment, technology and creative services to our partners. CAH has created works of art for gaming franchises such as: Call of Duty Mobile, Fortnite, Game of Thrones: Conquest, Hearthstone, League of Legends, Magic: The Gathering, Marvel: Contest of Champions, NBA 2K series, ROBLOX, PUBG and much more. CAH is headquartered in San Francisco with offices in Shanghai and Chengdu. Visit us at

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About Genopets
Genopets is the first Free-to-Play, Move-to-Earn NFT game that makes living an active lifestyle fun and rewarding. Built on Solana, Genopets integrates your daily activity into real life with the Play-to-Earn blockchain economy so you can turn your real stocks into expansive play and earn crypto while doing so. Summon your Genopet and start moving to start exploring and evolving together.

Join the Genopets community:
Public beta waitlist:

Media contact
Matt Yemma, Peak strategies
[email protected]

SOURCE Concept Art House

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