4 factors that improve the user experience

No matter how entertaining or original the concept of a mobile game is, if the user experience isn’t up to par, it won’t grow and gain audiences.

So what’s the difference between a well-oiled mobile game from a UX point of view and one that’s just average or even worse? Here’s a look at the factors that determine that, so you can keep them in mind if you decide to develop your own interactive creation.

Easy-to-access interface elements

From fast-paced multiplayer shooter games to calm, company-focused online bingo games, the way you interact with a mobile title should be well optimized taking into account the limits of the platform.

Much will depend on how you expect the user to orient their phone. Will they be holding it in a portrait orientation, using a single digit to play with, or will it be held in landscape, giving you two digits to play with?

In most cases, UI elements that are closer to the bottom of the screen will be easier to reach and result in more overall enjoyment. It’s worth experimenting with different layouts and configurations, and exploiting user testing to see if your current setup is adequate or in need of tweaking.

photo pixabay.com

Diplomatic use of announcements

Many mobile games depend on advertising revenue and in-game purchases to cover development costs and generate long-term profits. However, while users will accept a certain degree of additional marketing in the game, especially if there was no cost to download it in the first place, you need to balance this carefully to avoid putting players off completely.

One way to get around this is to entice people to watch ads by offering in-game rewards to those who do, like watching a video ad to unlock cosmetic items or XP boosts. Another is to make sure the ads aren’t too intrusive; Filling the screen with a pop-up ad every 60 seconds is a sure-fire way to get people to uninstall en masse.

Consistent controls

We’ve talked about how the interface layout can improve the user experience in mobile games before, but another key element for success is overall consistency of controls. Specifically, you want to make sure that they are intuitive enough that players understand what is expected of them at all times, rather than being taken by surprise by some obscure or illogical interaction that is expected of them. them.

For example, if players need to drag and drop objects and characters around the screen, make sure that the anchor point for interactivity with an onscreen item is the same. Likewise, if double-clicking on an object has a particular interaction attributed to it in a given context, apply the same logic to double-clicking in other scenarios as well, to avoid confusion and frustration as players familiarize themselves. with the game.

When in doubt, it’s often helpful to follow the same design tropes that are used in many games of the same genre, at least in terms of controls. This will instill instant familiarity in your game, rather than making it difficult to interact with.

Accessible learning curve

Difficulty in games is often debated, and it is certainly a relevant concern when it comes to mobile games, which must be accessible enough so that the casual audience is not alienated.

Providing tutorials to attract new players and making sure the mechanics are explained in detail is a good place to start, but as with all elements of UX, it’s ultimately a matter of testing to decide if you need to make changes.


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